About Me
I am a Senior Marketing Strategist and former Agency Founder dedicated to the belief that sustainable impact happens at the intersection of data-led precision and human empathy.
Over the past 8 years, I have partnered with global FMCG leaders — including Samsung, Amazon Prime Video, and Colgate — to translate brand values into high-velocity commercial growth.
My approach ensures business goals are not just met, but felt.
How I drive impact:
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The Strategist: I architect full-funnel engines that move brands toward modern, measurable growth.
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The Humanist: I look past the dashboard to understand shopper behaviour—bridging the gap between what people see and why they trust.
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The Leader: From founding an agency to leading cross-functional digital builds, I bring structure to the creative process and momentum to every project I own.
Key Successes
Impact delivered with every brand association
10.5M+
video views were received for all 7 videos created for the new product launch of 'Colgate Charcoal Clean'
#MakeItInteresting
I worked on this campaign during my tenure at Publisher Media, while Colgate approached us for an influencer campaign for their NPL.
I suggested the idea of 'normal self VS cool self' and came up with the list of influencers who should do this campaign, to get maximum reach.
Brands Worked With
A few successful partnerships built over the years
WHAT PEOPLE SAY
Madhumanthi S,
Developing brands & marketers
Divya is a sharp, practical and honest professional. She comes with very clear understanding of what she is capable of and thinks strategically about her domain. I have known her for a long time and always found her to carry sound logic in her inferences. She will go a long way in her career!
Akshayaa Bharathkumar,
Marketing Comms., Specialist
As my boss, Divya exemplified the qualities of a visionary leader. Her knowledge of digital marketing, combined with her exceptional leadership and interpersonal skills, makes her an asset to any organization.
What truly sets Divya apart is her dedication to fostering a positive and collaborative work environment. It was an honor to work under her guidance at The Madras Digital, and I am confident she will continue to excel in anything she pursues in the future.
Kavya Sathyamoorthy,
Writer, Designer, Events Manager
I had the pleasure of working alongside Divya for 3 years at Uptown Ideas. Divya's expertise in digital marketing strategy is truly commendable. Her ability to craft innovative campaigns tailored to diverse audiences consistently drove exceptional results.
Divya's strategic thinking, combined with her analytical skills, enabled our team to surpass our marketing goals time and again. Her dedication, professionalism, and collaborative nature make her an invaluable asset to any team. I highly recommend Divya for her exceptional proficiency in digital marketing strategy.